Beth Ziesenis interview - Your nerdy best friend
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Because technology has become such a big part of our life, no matter what your industry is, it's so important to demystify it and have fun with it. Beth Ziesenis is an author, speaker, and self proclaimed nerd since her first Motorola Razr flip phone, Beth has made "nerd" a verb, as in "nerd your way out of things." She's here to help you filter through thousands of Apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools.
David Avrin: For work at home, as he has written a whole shelf of books on Apps including her newest book nerd 365 hold it up, if you got it there with you hold it up nerd 365 a year of APP or two unity's.
David Avrin: opportunities to upgrade your life and she's spoken more than 100,000 audience members, just like you and your puzzled over why she goes by beth Z is because only she finds.
David Avrin: that she finds out about three people a year, who can actually pronounce your last name I can Beth Ziesenis what color Betsy beth thanks and welcome to the Program.
Beth Z: Well, thanks for having me at first, when we look around these hollowed airwaves because I am so I mean.
Beth Z: Your podcast.
Beth Z: Is a thing.
Beth Z: And I am so excited to be here because.
David Avrin: you're all you're so nice.
David Avrin: i'm not famous but i'm but I was gonna say 10s of listeners listen what I really like to do, and this is why I was excited to have you on the show is that a I can bring on whoever I want because I the people I find interesting.
David Avrin: But because i've seen you present on multiple occasions and I did a pretty good at this.
David Avrin: Your stuff just blows my mind, and you have so much fun with it and you help sort of demystify we all need technology to get through our days to run our businesses.
David Avrin: But the the influx the onslaught of new Apps new technology, new things sometimes it's hard to make sense of.
David Avrin: Do we try and keep up do we try and pay attention to anything or how do we prioritize so tell us a little bit about the background how'd you get into all of this and then we'll delve head deep into into some of the great techniques and tactics and technologies, we need to know about.
Beth Z: Sometimes people look at me and they say I don't I think she worked with a branding expert I don't think she's actually a nerd I bet you went to prom that's one of the things that.
Beth Z: people think of when they look at me, and I can tell you.
Beth Z: It ain't true the nerd thing is totally real I spent recess in the corner grading papers for my teachers mm hmm not kidding so I was always that kid.
Beth Z: Now I wasn't a kid who could pull a computer apart and put it back together, I was the kid who said, why should I do that when other people have done it i'm just going to use what they've made.
Beth Z: Why should I code when all these people have coded i'm just going to play with what they have.
Beth Z: So i've always done that, I mean I seriously.
Beth Z: Was single for a very long time, and I would spend Friday nights when when the new Microsoft Office came out.
Beth Z: She was going crazy like this is the most amazing thing ever, and when I discovered that a other people had a life and didn't do this.
Beth Z: and be people wanted to hear about this i'm like I can make a living telling people about what I love it was fantastic now, I do have a husband now I had a practice husband now, I have a real husband he doesn't listen to any of it so i'm so very grateful that.
Beth Z: Really, hundreds of thousands of people are interested in me doing all the homework for you and finding all the tech tips and the tools for you and then just sharing what I think will work best.
David Avrin: How do we here's a question can we make sense of of all that's out there, listen we go down a rabbit hole and talk about the history of technology we've been there, we all live through that.
David Avrin: Today, it is a pervasive part but there's this interesting dichotomy that I think people struggle with.
David Avrin: On one hand, there are so much new technology, new Apps new resources to make our life better, but on the other hand, we have to learn.
David Avrin: to sift through them what is relevant to us, do we need to know all of them and how do we do it simply when when the promise is simplification, but it's complex figuring out how to simplify.
Beth Z: here's what I discovered, I thought everybody was like me that every time you saw something you were just amazed and you had to try it turns out, I am not like almost anybody, but.
Beth Z: i've developed a concept, I call your technology psychology and what that concept is is not your first reaction to the crazy tech of today.
Beth Z: But your second reaction and that'll tell you that will give you a good idea of how you are approaching, new technologies so i've got three categories you've got your wow that's me i'm like wow and I want to get my hands on it you've got your weights.
Beth Z: I see potential there but i'm not sure that i'm ready for it yet it's going to be practical for where I am right here, and then you've got your words.
Beth Z: Those people want proof, they have some kind of barrier against it, so in order to start making sense and to figure out where among all of the things.
Beth Z: You might need and buying technology you first really need to examine what kind of filters subconscious that you have.
Beth Z: up against technology and with technology and once you figure that out, then you can start methodically.
Beth Z: going through and and determining where your roadblocks are where you're stopping points are where you need to start.
Beth Z: And then finding things but, once you have your technology psychology figured out you're going to be able to then filter better.
Beth Z: and absorb better, I also think this is the second part of this you come at things with a problem and not an APP.
Beth Z: Now I don't do this very well I come at everything with an APP i'm like oh here's an APP i'm going to create a problem that this will solve.
Beth Z: But a lot of us have problems we don't even know we have, for example, how much time did you spend on email today, is there a better way.
Beth Z: How much time does it take you to do small tasks in your House sure they're just small tasks, but are they adding up are there other ways to do it.
Beth Z: So examining some of your processes examining some of your roadblocks will help you start with the problem and go forward rather than start with a fun solution and go backwards.
David Avrin: Right, but let me ask you this, and I think it's important for those entrepreneurs and others who are listening or watching this.
David Avrin: is to look at and make sure it's not a solution looking for a problem I kind of joke on stage that you know so much stuff is being pushed us now granted in some ways, people like the do it yourself.
David Avrin: But when you go into a doctor's office and they hand you the patented technology that you did not get trained on.
David Avrin: And you have to navigate entering all the information, so the receptionist doesn't have to do it i'm like oh yeah let's give it to the guy who's bleeding from his head to do the work.
David Avrin: And so, in those kinds of situations i'm seeing companies adopting technology to make their life easier, but it isn't necessarily making their customers their clients their patients their constituents life easier, as business owners, how do you balance that.
Beth Z: Just this week, and I know this is coming out this summer so i'm looking forward to seeing it.
Beth Z: I encourage all of your listeners to go and look at your linkedin post it unless that stalking and then don't do it if you've got a restraining order against some of these people, please don't check it out.
Beth Z: Are you are.
Beth Z: You had a great point about in 2022 we're past quality and we're into easy where we as customers want.
Beth Z: Ease more than we want just good and as a front, when I was a freelance writer That was my philosophy i'm not the best writer out there, but you know what I show up and I keep deadlines and that's why I can charge what I charge that's the only reason right so.
Beth Z: right because their experience was easy maybe it wasn't the best quality is somebody who would flake out on him every few days and then sometimes come up with something brilliant.
Beth Z: So when you as a business are checking out technology, you need to keep in mind, like the great David average says.
Beth Z: That the customers are looking for easy however let's go back to kind of internal company things I can't remember the statistics, but it seems to me it's and i'm going to lie how about I just like.
Beth Z: 47% or 67% or something like that have employees think that.
Beth Z: The technology at their company is frustrating or holds them back or is not good.
Beth Z: And so you have to, of course, be thinking about your customer and your customer experience, but in today's day and age when you're trying to retain and recruit really good people.
Beth Z: If you're not addressing those challenges that your receptionist has in hand in interpreting all of the little dots and then.
Beth Z: Hand putting them in you know somebody's hand wrote something.
Beth Z: If you're not addressing that person's needs as well you're not really on the boat, so you really need to look at the whole picture.
Beth Z: Of what your company needs, you need easy on both sides, and you have solutions on both sides, you don't want to be frustrating your employees, because they might leave for a company that has more of their act.
David Avrin: Together right.
Beth Z: And you don't want to be frustrating your customers who might leave because another company has more of their act together.
David Avrin: But in the part of the challenge that organizations have is that a technology becomes outdated or antiquated.
David Avrin: or be if there's a learning curve, because I what I see a lot is technology and company that's being driven.
David Avrin: By a good salesperson who is selling the technology, as opposed to a specific need the Organization has and they find a technological way to to simplify it, I mean i'll give an example of something works well for them.
David Avrin: So just last week and i've never told this before I was driving through a wendy's.
David Avrin: And it was early in the morning, but there was nobody there and I was some special deal of to breakfast sandwiches for a buck or something or for your fuse the APP.
David Avrin: So, but I didn't know I went through I just saw it in the window and order and they said, we have to have the APP.
David Avrin: And I swear don't have it, they said what you could download the APP so I pull out a line which was fine I had nothing to do.
David Avrin: downloaded the APP real quickly and then, when I get to the APP it's making me fill in information and address and preferences and all these things it wasn't just a simple thing with the APP and when I got up there.
David Avrin: They asked me again they said this, I said, well, I I tried to press i've got the APP but I don't know where to go to get this thing well it's a code, where do you get the Code, the guy ended up coming outside.
David Avrin: And he standing there holding my phone next to my car nobody's in line fortunately.
David Avrin: And i'm laughing No, of course, you and I are both speakers, we do this for a living, we always say we know we don't bad things happen to us, we just get new stories to tell.
David Avrin: And I sat there and I would normally have been really pissed off, but I was just laughing because this was ridiculous.
David Avrin: And then I think this is good fodder, because this is something that works well for them, and I said listen i'm at the drive thru window, can I just order it.
David Avrin: No, you can't do you got to do it through the APP I said no, but i'm like i'm here right now next to the drive thru, can I just say it to you nope doesn't work that way you've got to use the APP and i'm thinking at some point it's the.
David Avrin: I don't know whether it's the law of diminishing return or whatever else but but whose responsibility.
David Avrin: Is it to be better as a company using technology was it the internal people who design a system was it the onside people who weren't trained because I certainly didn't read their employee manual.
David Avrin: I was just the hungry guy going through the drive through line as as an expert What would you advise a company like that.
Beth Z: we're going to have bumps like this for quite some time, a little bit of it is generational, I can tell you my husband, who is significantly older than I am I like to say it that way.
Beth Z: He is a Boomer like hardcore Boomer and he does not put up with that stuff I heard him one time talking to a le X a she's right here she gets upset if I say your.
David Avrin: name I can see her name either she responds.
Beth Z: And I can see, on that device, you can see the things that were said, and his comments to it are ofer blankety blank.
Beth Z: own would you blank.
David Avrin: or you're looking at you're looking at the print out or the readout of all the things that discussions.
Beth Z: Everything you say and my father, I can see his and he calls and all kinds of names and i'm like y'all can't do that all of that is not appropriate anymore, but flashback.
Beth Z: Shall we to 2007 2007 2006 one of those the iPhone came out right and taking a picture with your phone texting with your phone getting your your you know just check your phone there's a flashlight in your phone was completely beyond us.
Beth Z: And we are not very far past that and it is so common.
Beth Z: place if somebody can't do that.
Beth Z: you're like.
Beth Z: I don't understand I don't understand that you can't do that.
Beth Z: So flash forward five years, maybe three years going up to that drive through I.
Beth Z: 100% believe that they will make it easier for people to spend money as much as they can they will make it easier for you to give them your data as much as they can but flashforward three years and.
Beth Z: It will not be an issue so we're having these bumps we're having the sections, but is going to even out very quickly, some of the things that are happening so quickly are are beyond our comprehension at this moment.
Beth Z: But I will be commonplace very quickly.
Beth Z: Was beyond our comprehension that was that was 10 years ago.
David Avrin: So let's look at it from a business perspective talk to me about the advice that you give when organizations bring you in as a speaker as a consultant.
David Avrin: what's your conversation with them, but how to look at technology to help better deliver their goods and services, communicate with their customers, what is it that you think that businesses today don't get we're just starting to really get.
Beth Z: Well, when I talked about the technology psychology what we have on every team is all three types, you have someone who's like way you should try all the things, and you have someone who says.
Beth Z: I see all the things but i'm going to wait and make this decision later because it doesn't apply to i'm very busy, and it doesn't apply to what i'm looking at right now.
Beth Z: And then you have the people who say it ain't broke don't fix it and i'm afraid Bill Gates is watching me so you've got all of these people on the same team.
Beth Z: What you've got to work toward as a company is not letting any three of those personalities drive the bus.
Beth Z: You need to understand those personalities and then go back to what is my competition doing making other people's lives easier.
Beth Z: What are things in the marketplace and i'll keep my eye on them or follow my nerdy best friend making those lives these lives easier.
Beth Z: There are advancements every day right now there are 75 things that I could do to automate little things that I do every time I need to go get my logo, I have to go search here.
Beth Z: I could automate that and I don't, we need to stand back, I always advise people schedule a technology pompadour oh.
Beth Z: Do you know what upon Maduro is the Commodore.
Beth Z: Commodore technique is wonderful it is where you said it was an Italian guy he had a kitchen timer shaped like a tomato.
Beth Z: Commodore always Italian or tomato get it, so he would set it for 25 minutes, and he would choose one task just one and go into that time and work on that one task for 25 minutes.
Beth Z: The kids knocking on the door, because the diaper needs changing he would not answer the cat needs did us nothing he wouldn't go to the restroom, we would not check email is phones dinging and donnie he would not do it.
Beth Z: And so that 25 minutes he would do one thing this technique might change your life, and if you Block one Commodore a week 25 minutes to ponder your technology situation and see if you can make it better 25 minutes a week, you will because technology is so amazing.
Beth Z: Go leaps and bounds, and that is a personal strategy, as well as a team strategy and a company strategy.
David Avrin: What are some of your favorite new Apps technology to help simplify work make the customer engagement more expedited like I mean, on a personal level, I couldn't live without trip it.
David Avrin: Right, you know I because I travel right, of course I dump all my.
David Avrin: My flight and my hotel and my uber and rental car, whatever else into trippin from what do you see in putting whether it's the crystal ball, or what do you see coming down the Pike right now, but some exciting new technologies that.
David Avrin: Make both the the employer and the customers life better.
Beth Z: Well, David you're a writer, I see your wonderful books right behind us here i'm a writer.
David Avrin: Yes, you are.
Beth Z: We have a gift for writing, we might not have a desire to write, but we have a gift for writing, we can put words on paper, a lot of people can't.
Beth Z: And in 2020 may of 2020 a new artificial intelligence platform was kind of snuck into the world when we were all obsessed with the pandemic and the beginnings of the pandemic and it changes everything it's called gbt three and it's an artificial intelligence platform that uses.
David Avrin: noreen again say it again slowly.
Beth Z: Well it's not on the test G p.
Beth Z: P three.
g.
Beth Z: g P three.
and
Beth Z: it's it's natural language, processing and what it does, is it right for you.
Beth Z: So all of the people at your company, who have to write review responses in the customer experience so somebody writes a note saying, I was very disappointed.
Beth Z: In the fact that my sprocket did not arrive on time and you promised me it would and i'm very unhappy and all these things well somebody who maybe isn't as gifted in gap writing.
Beth Z: Customer experience may just write back and too bad for you not really but they may not have a finesse so you just plop that review into a one of these tools my favorite is jasper.ai.
Beth Z: You plop it into one of these tools and push right and and tell it what tone of voice and you push right and it will compose a response to that review the other day I had an engagement i'm a speaker, of course, like you, and I had an engagement in Dominican Republic.
Beth Z: And I stayed at a resort and I had a Butler.
Beth Z: He was very cool i've never had a Butler and the Butler said, would you please.
Beth Z: Go to Tripadvisor and use my name and write a review.
Beth Z: And I said sure, and I get home and i'm like I don't want to do it, so I went over to one of these.
Beth Z: tools and put the name of the hotel a couple of things and the guy's name and said he was fantastic I press the button it gave me two paragraphs that I cut and pasted into Tripadvisor boom done.
Beth Z: No thought none no careful words, nothing it did it for me, and what that does for me is frees me up to write some of the things that artificial intelligence can't do.
Beth Z: Now, right now, it lives, like a rug when I asked it to help me with my bio it gave me a pulitzer.
David Avrin: And I do believe that all the way.
Beth Z: I think the committee is trying to find my email address beth at your new best friend calm, but.
Beth Z: It lies so you're going to have to check it, but this changes everything.
Beth Z: Every single person in a company.
Beth Z: could use this as a rough draft to.
David Avrin: Read I think it's the best way to put it, I mean for even for those naysayers and I can hear them listening right now going.
David Avrin: yeah but it's not you this it's a lot easier to edit something than it is to write it right, and if somebody gets it down and you go tweak a few words and make sure it's a great way to great way to do that, what else you see and what else is kind of fun and exciting right now.
Beth Z: Other things that are fun and exciting and, besides, my new book we've got some i've got a program coming up this week actually on some health tools and there are some tools like one of the things I like it's called wait a minute it's called a bridge abr ID g.
Beth Z: it's an APP and you take it to the doctor with you you've been to the doctor where they've got all kinds of diagnosis and big words and treatments and medications and they talk really low looking down at their folder.
Beth Z: and very quickly and you.
Beth Z: Because you're focused on what they just said just here scan or hospital like you're just you just have that one word and they have all kinds of other words you're not processing.
Beth Z: Well, a bridge records the entire conversation defines all of the jargon puts all of your medications into a block So you can see what they are see what they do.
Beth Z: record your diagnosis and your symptoms and their steps and the treatments keeps track of those things from one doctor visit to another and helps you keep track, it also I love this it links into a tool called good rx which we could all use have you heard of good rx.
David Avrin: I have heard of it yeah absolutely.
Beth Z: save me hundreds of dollars you don't even have to register you go and pick up a prescription, they say it's $295 and it's not in your deductible or whatever and i'm like.
Beth Z: Let me look it up i've paid like.
Beth Z: $50 for something that was $250 because they've got coupons and everything and different prices on the APP.
David Avrin: Where some of the mistakes, you see companies making in vetting and implementing technology too much bells and whistles shiny things they're like um, what do you, what do you see in.
David Avrin: As you work with organizations, they bring you in of recognizing where their frustrations coming from.
Beth Z: I see people not recognizing the value of a system and still wanting to fax things in because that's the way it's already been always been done again you're going back to this technology psychology these three types of people who are putting up who are taking tech in different ways.
Beth Z: And so you've got the people who say.
Beth Z: that's a wonderful little project management system, you have there but i'm still going to just send you one update at a time, via.
Beth Z: email thanks you just click it off the list because i'd rather do this and then you have people are like we've got this brand new system and everybody should do it, and then they don't show the value of it to the people who need to be shown the value and the proof of it and it just.
Beth Z: it's one person using a project management system all by yourself and everybody else just kind of moving around.
David Avrin: And, but that's it that's a challenge as well right we see people like we see organizations and i've been a part of ones that will try and implement.
David Avrin: salesforce COM or confusion soft you know, and many of those but getting them to.
David Avrin: to utilize the tools internally is sometimes a challenge right, I mean we can people with with great intentions with an organization here's a new CRM system here's the new something else.
David Avrin: But getting that internal acceptance is difficult, how do you how do you manage that, and how do you how do you push that with people feeling happy and get over that hump of discomfort.
well.
Beth Z: I can't I can't believe I keep going back to these, but the technology.
Beth Z: Side those three personas you're going to have to approach it from.
Beth Z: Their perspective.
Beth Z: If you've got someone who's a who's a.
Beth Z: A what you know and they're holding up and they've got a barrier against it you're going to have to address that barrier is that barrier fear that they're not going to have the Gray matter to do it, is that barrier distrust because they think that it's overreaching or something's happening.
Beth Z: What is that Barry in a broke we've always done it this way that's a different type of barrier.
Beth Z: It takes work, it is not an immediate thing and the companies that try to go in and say this Shelby and immediate thing we shall all do it are really.
Beth Z: not listening to the people who are actually implementing it, and what their concerns are.
Beth Z: I had I was consulting with an association, the other day, and she said, we need another way for our Members to have conversations.
Beth Z: And in my head, I had a perfect solution, she was listing all these characteristics off that she wants these these things that you want them to be able to do and I had this in my head and she said, and we have she named a tool, the one I was thinking.
Beth Z: Of and I said well why you know that has all of your list.
Beth Z: is already having did it, but nobody used it.
Beth Z: And I said you don't have a technology problem you have a people problem you have a technology solution, you need champions.
Beth Z: To get in there and and have critical mass in there, so that most people in there, you need trainers, you need quiet trainers for the people who are uncomfortable to say that I am uncomfortable.
Beth Z: You need a safe place for them to ask the questions at their own pace, this is not an age thing you'd be very surprised at the number of.
Beth Z: younger people who come up to me and say i'm so glad you talked about this stuff.
Beth Z: because everybody thinks I know this stuff because i'm this age and they all come to me and I don't know and i'm busy, and I can't like I, some of them can.
Beth Z: Take two things faster and understand the concept behind them faster because of the age, they grew up in but that doesn't mean they know what to do, and they know how to do it, so it is not an easy job to switch to a new system.
Beth Z: And you're going to have to really think about why your people are resisting.
Beth Z: To address each one of those small problems to make the system work.
David Avrin: And that was that was the source of the question I think that's a great answer is is recognizing its we provided for for many years, with dog trainers, or whatever it's really people trainers right how to treat how teach them to deal with their dog better.
David Avrin: When it comes to technology within organizations and there's always new things coming down the Pike.
David Avrin: they're always limited resources, financially and otherwise in terms of choosing what do we use what we not.
David Avrin: What do we upgrade what's the best resource for organizations, small businesses entrepreneurs.
David Avrin: Where did the best ideas come from, is it within their industry to see what others, so that they can play catch up, are we getting our best ideas from other industries and looking at how do we apply them to ours.
Beth Z: I don't think there's a universal answer to that I was just speaking to manufacturers and wholesalers and.
Beth Z: They have.
Beth Z: Some of them have inventory systems from the 1990s and they won't talk to anything and then some of them have upgraded everything and they're competing against Amazon.
Beth Z: And they all have to raise the stakes, because nobody people are not saying, I would like to.
Beth Z: Talk to my REP, I would like my REP to take me to lunch, I would like my REP to take me to lunch and then after lunch we start discussing the kind of needs, we have.
Beth Z: i'm on a break, I want to order it on my phone and that's it right so so they are really stretching and you've got some companies they're going so I don't I don't think we know where the Innovation needs to come from.
Beth Z: But I think we need.
Beth Z: All companies always need to be listening internally and externally.
Beth Z: Greens find out what the needs are and where things are going we've got a number of tools that are in the project management we're switching away from.
Beth Z: With Microsoft word you create a document that goes in a folder that goes in a file folder that goes on.
Beth Z: Like it's the way we've been doing it, since the 1800s right we write a piece of paper we stored in a file stored in a cabinet and people can have access to that cabinet that's it.
Beth Z: We send an email, which is a letter to one person or seven people and that's it well, those lines are are erasing and workplaces, rather than office suites.
Beth Z: are becoming the norm.
Beth Z: And in a workspace it's all out on the table, instead of having to do.
Beth Z: A document, and then a spreadsheet and then a PowerPoint it's all kind of a flowing document Microsoft is making this change Google is making this change because of companies like click up notion monday.com.
Beth Z: These are shifts in the concept of the work software that we use the office suites that we use are changing to office.
Beth Z: workplaces and it's going to change everything and that's that's not a proprietary that you know we've got listeners from all kinds of industries so some of them have proprietary things and some of them have these.
Beth Z: But some of them, they still need some of those commonalities people talking to each other people, creating documents to share that kind of thing.
Beth Z: And it's it's changing those worlds, so we have to be open to that it's no longer the office suite pieces of paper individual silos situation all of that is going to be shifting in the next three years.
David Avrin: we're talking to bessie Smith, she goes by best Z your nerdy best friend she's the author of the new book nerd 365 a year of opportunities to upgrade your life see there's a big plug right in the middle.
David Avrin: What does the future hold for companies that are resistant that are reluctant, they said listen, this is the way our business works it's worked this way for 30 years 50 years 100 years.
David Avrin: Are there categories that will be just fine or does everybody have to recognize how their customers lives have changed and make those adjustments.
Beth Z: If you and your company are planning to retire within the next 10 years keep on course, if your company is going to close, when you do.
Beth Z: you're fine if you want any kind of future you're going to have to make those changes, there is no, there is no present day past template that will work.
Beth Z: It just doesn't exist anymore every single company has to think like Amazon every single company has to think about the customer experience and.
Beth Z: You know, a year ago, you could go through Mondays and Wednesdays right and get your sandwiches or whatever and zero people would bother you about pulling over and downloading an APP and putting in all your personal information.
Beth Z: So that all that data can be used zero people now that's absolutely where we need to go or where we are going and yep you can go in and still not get your specials and get your to breakfast sandwiches without the sale.
Beth Z: But if you want the sale and, if you want people to take advantage of the sale you're going to have to offer those new innovations that are coming down and totally stay aware of them.
David Avrin: yeah I mean what I talked about is is recognizing how the customers have changed and we're all customers right we're all buying food at the grocery store we're all getting gas.
David Avrin: And our expectations have changed for easy access I don't expect that I can get my hair cut at four o'clock in the morning, but I expect I can make an appointment to do so.
David Avrin: And even some of those traditional physical hands on get a massage or whatever else.
David Avrin: it's where's your information, how do you make the appointment, how do you notify them if you can't make it and and for those companies that are dragging their feet.
David Avrin: Were i'm seeing it in certain industries that they're having a challenge transferring or getting somebody to purchase their business because they don't want to make the investment now will let the next people do it i'm going to devalue their business doesn't it.
Beth Z: Oh absolutely and it also D values their value to their employees your your employees our customers as well.
Beth Z: Especially in 2022 when they have more options.
Beth Z: And if you're not meeting their needs.
Beth Z: Some of the best and the brightest talent will go to where companies are making those changes to make their lives easier, you want your customers.
Beth Z: Time to be freed up after before, during and after they buy something from you and you want your employees time to be freed up.
Beth Z: Before during after they're doing a task for your company so technology can do that, but if you if you're just holding on and waiting for this whole Internet thing to blow over your you're going to have you're going to go out of business, my husband.
Beth Z: My husband says why is someone writing to me to ask me if he can call me why doesn't he call me and I said, because people don't make phone calls.
Beth Z: Right.
David Avrin: They wanted to just as part of the permission economy as well right.
David Avrin: Asking permission to do those these listen, we are we're out of time, I will tell, for those who are watching or listening to beth has so many phenomenal.
David Avrin: ideas and Apps and suggestions that it doesn't necessarily work audio.
David Avrin: Because there's so many things to write down pick up the book or follow her online as a matter of fact beth if people want to learn more about you follow you get your newsletter read your books, how do they get in touch with you.
Beth Z: Your nerdy best friend.com is my site, but I have something exciting coming up this summer that I.
Do.
Beth Z: Yes, I invented my own day my own international day it's not called an international day but it's called find your inner nerd day.
Beth Z: And the site is find your inner nerd dot day because Google just added a.de as a URL very exciting so find your inner nerd dot day is August 23 and on August 23 I chose that date because that's the day that the hashtag was invented on Twitter as a way to bring people together.
Beth Z: To find your inner nerd days is to talk about the cool things about you that maybe nobody knows the weird stuff.
Beth Z: you're perhaps obsession with red lobster all you can eat shrimp whatever it is, you can on that day, say it loud say it proud use a hashtag and find other people who share that interest and celebrate with them.
David Avrin: love and August 23 of course rhymes with nerd makes it easy as well.
David Avrin: I.
David Avrin: have no idea, and you didn't know it August 23 is your nerd day also look it up at your nerdy best friend your best friend or nerdy.
Beth Z: nerdy best friend COM.
David Avrin: Okay, your nerdy best friend COM I highly advise you, and one of the things that that I love it and best presentations shows a lot on the screen.
David Avrin: Of all these different Apps all these different sites, all these different resources, some are just fun, but the vast majority really hope you do something differently easier better, faster than you're doing it now.
David Avrin: And even if you can't do everything it's like when you you read muscle and fitness I can't do everything that they do, but who better to learn from.
David Avrin: To glean the best ideas from somebody who does this every day and beth is one of those people look her up online.
David Avrin: beth hang out we'll talk, on the other side don't go anywhere remind everybody else, that you can pick up a copy of my new book.
David Avrin: The morning huddle powerful customer experience conversations to wake you up shake you up and win more business.
David Avrin: it's on Amazon as matter of fact, all of my books are on Amazon, you can see them strategically located next to my head, some of them in multiple languages and almost all of them on audible as well.
David Avrin: Be sure to click to like this podcast subscribe and leave your comments that's, the most important thing is leave a comment it's also good advice for you and your posts.
David Avrin: and your blogs, and your podcast as well, encourage people leave a comment, even if it's just a few words tell us what you liked about it.
David Avrin: And look up beth at your nerdy best friend calm, you can learn more about my keynote speaking my consulting at David average.com thanks for tuning into the customer experience advantage podcast big thanks to my guest beth Z I am David average very good.